The casino industry strategic management essay

It also provides the student with safe food-handling procedures necessary to manage a sanitary and safe food service operation in compliance with the national Food Code and National Restaurant Association guidelines.

The casino industry strategic management essay

One of the primary motivations for MGM Corporation to create an entirely new hotel in Las Vegas was to rebrand and redefine the customer experience, including redefining safety from literally the ground up with the new properties Sprecher, Pertl, The MGM Grand fire that occurred on November 21, was the worst disaster in the history of Nevada, the third worst in the history of the Untied States and left 85 people dead when it was over, primarily from smoke inhalation Sprecher, Pertl, There are 2, gaming machines in the property and poker and table games MGM Resorts International, To accomplish this the company created five outdoor pools, rivers and waterfalls, a total of 19 restaurants and a food court and a small shopping center located across the lower floors.

The casino industry strategic management essay

The Experience are all designed to capitalize on the legacy of entertainment that the MGM Corporation has from decades of operating one of the most successful entertainment franchises globally MGM Resorts International, MGM Grand Resorts refuses to become complacent with their casino strategy as well, financing expansions and continued development in, and to stay ahead of competitors The Venetian, Mandalay Bay and Paris hotels MGM Resorts International, Since the opening of the MGM Grand Casino there have been three major expansion phases inand MGM Corporation wanted to also retrofit and refurbish the Marina Hotel which had just been rebranded to MGM Grand with little external modification to also reflect their shift in strategy away form the Wizard of Oz to a more customer-experience driven approach to marketing the casino and hotel Reimann, Included the demolishing of the Emerald City Gift Shop and the development of subterranean shopping center; also included the redesign of the front entrance.

Extensive remodeling and minimal increases in square footage -- repositioning away from The Emerald City and Oz Themes to classic Hollywood.

The casino industry strategic management essay

Second Continued renovations to Art Deco Style which provided to be very popular with a more mature, higher-income audience were completed MGM Resorts International, During this time period, MGM Grand was also the first to move to having a check-in at the airport to further streamline the customer experience.

It was exceptionally successful in generating high levels of customer satisfaction and is in operating today MGM Resorts International, Fourth State-of-the-art makeover to bring the hotel into the 21st century, this renovation added the following to the MGM Grand Casino: Lion Habitat is gone and a 75K square foot restaurant replaced it Mansion Lodging Skylofts improved and expanded; state-of-the-art penthouses Studio54 and Crazy Horse Theatre have been removed to make room for more timely entertainment venues Extensive suite makeovers with flat screen TVs, terraces overlooking the strip; Strong elegance theme with degree views of the strip New website: Each of these competitors has chosen a different approach to protecting their market share and growing it against each other.

Donald Trump, Chabad-Lubavitch and the Oligarchs | Conspiracy School

Wynn Resorts is concentrating on high net worth individuals and is seeking to create a more resort-like experience where gambling is for entertainment, not necessary for competitiveness or for the size of the winnings possible. The main vision of the casino today is to provide an exceptional customer experience and one that shows how the MGM Grand can stay in step with the preferences of sophisticated clients in the 21st century which is the goal of the brand renovation.

Unlike other casino operating companies who are resistant to change and allow their properties to age for decades at times without changing them, the MGM Grand management team seeks to move forward with insight and intelligence into planning new phases MGM Resorts International, As the company continues to mature beyond the legacy systems that are often batch-oriented and difficult to manage, the staff required for supporting these will no longer be needed.

These batch-oriented IT systems and their computer operators will eventually need to be replaced with business analytics and skilled analytics experts who can interpret the massive amount of data MGM Grand casino is capturing today MGM Resorts International, Instead of having IT system that just report back transactions MGM Grand casino is going to need much more precise analytics work done and less basic system maintenance.

Operations of the MGM Grand Casino Casino operations are increasingly being affected by the pervasive adoption of the Internet as a reporting platform, and the continual shift of roles to more analytics-driven ones over standard, rote work in operations.

The following is the organizational chart for the Casino Operations department. This operations structure allows for MGM Grand casino to serve customers while also ensuring the stability of overall operations for the long-term:Case study of the Global Casino Industry – Strategic Management; Uncategorized.

Case study of the Global Casino Industry – Strategic Management. by Essay Writing Pal is an online academic assistance service which allows customers and writers to work together towards a mutually-satisfying quality final product by communicating directly.

The casino industry is one of the most regulated and taxed industries in the country. State level government depends on the substantial amount of tax revenues received from the industry, making it a vital part of the economy.

Revenue Management in Hotel Industry Essay - Introduction Today the use of revenue management is dramatically changed for the past few decades.

As revenue management shows its importance in the industry, revenue managers now have more strategic roles than just analyzing and applying opening and closing rates and forecasting them for the next.

Related Essays: MGM Mirage and Strategic Management View Paper . MGM Mirage and Strategic Management Today's companies strive to achieve, maintain and consolidate a high competitive position within the market and within their industry. As a member, you'll also get unlimited access to over 75, lessons in math, English, science, history, and more.

Plus, get practice tests, quizzes, and personalized coaching to help you succeed. Published: Mon, 5 Dec Star Cruise creator Tan Sri Dato’ Seri Lim Goh Tong, born in , a visionary extraordinaire has built a business empire that transcends the leisure and hospitality, manufacturing, plantation, oil and gas, power generation, gambling and cruise industries.

Research Paper: MGM Casino … | 6 Pages