Novelty shop selling gag gifts.
The new venture, "PT. Avant-Garde Shop" is taking over this space and redesigning it as the flagship store of the Avant-Garde Building, through a joint operation with PT.
We will broaden our customer base by focusing not only on tenants, but also on neighbors of and visitors to the Avant-Garde Building.
The grand opening is slated for December 9th. Our main priority at PT. ABC Company will provide several strategic recommendations on how to enhance the traffic and image of the retail facility through re-naming and image revamping, re-modeling of interior and merchandise resource planning.
The Avant-Garde Shop has identified three distinct market segments: There are roughly 1, Tenants, our primary target customers, who are white-collar workers with large disposable incomes. The secondary target customers are the surrounding office community in the area, who often visit the Avant-Garde Building during lunch hour to meet their colleagues or friends.
Both of these groups have already proven their willingness to buy from retail stores within the Avant-Garde building, and out location, on the Mezzanine above the ground floor dining area, is ideal for catching their eye.
The last target customer of the Avant-Garde Shop is visiting guests, both tourists and residents of the Jakarta Metro region who have come to the Avant-Garde Building for a taste of glamour, as the symbol of high-class, high-tech, fast and modern living in Indonesia's new economy.
Avant-Garde Shop will leverage the existing image and brand-name of the Avant-Garde Building into a formidable brand that reflects power, modernity, wealth, and global sophistication.
We will enhance the existing retail space with a new design, and supplement retail sales with catalog and website orders.
We must remember that we are not selling merchandise, we are selling a brand, and an image: The objectives are lofty, yet achievable. By developing and tracking progress toward the goals, the organization will push everyone both from PT.
ABC Company to perform their best.
To re-position the current "Gift Store" as the Official Store of Avant-Garde, through re-modeling of the retail space and various marketing program to generate more revenue and contribute to the overall Avant-Garde Building equity.
To achieve a modest net profit of Rp.
To achieve revenue of Rp. The store, however, will emphasis the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties. We believe that to attain the Avant-Garde Shop positioning strategy, we will need to be consistent within the theme according to lifestyle association of the target customers.
Provide customers with top notch personalized customer service in an atmosphere of professionalism and hospitality.
Advertise and promote in areas where our target customer base will learn about our store, through the implementation of point-of-sales banners, leaflets, flyerswebsite and other method of marketing medium to attract visitors to visit the location.
Continuously review our inventory and sales and adjust our inventory levels accordingly. Get the entire sample plan and everything you need to customize it for your business. Download Business Plan Pro today!
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Download Free Version (DOC format). 1 Create a Souvenir Shop; Write your business plan. Putting the time and effort to do this thoroughly will point out any holes in your ideas and make an impressive presentation to banks or.
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The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasise the sale.
Regali Luxuri gift shop business plan executive summary. Regali Luxuri is a start-up gift shop located in a newly gentrified area of old Niceburg, specializing in unique gifts, specialized printing services, and custom decorated garments/5(30). Regali Luxuri is a start-up gift shop located in a newly gentrified area of old Niceburg, specializing in unique gifts, specialized printing services, and custom decorated garments.
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Choose a Niche -: Although there is the temptation to try to cater to the needs of every group of customers, you .