Sir Fahad Ali 1 Contents Introduction It is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services relating to sports activities. Industry overview Nike, Inc. The entity is headquartered in Washington County, Oregon with operations focusing at the apparel and accessories industry.
The company is primarily known for its burgers. However, the business gradually expands its product mix.
At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals. In diversifying its product lines, the company satisfies market demand, improves its revenues, and spreads risk in its business.
However, the business utilizes various places as part of this 4P variable. Some of these restaurants also manage kiosks to sell a limited selection of products, such as sundae and other desserts. Some kiosks are temporary, as in the cases of kiosks used in professional sports competitions and other seasonal events.
Furthermore, customers can place their orders through the Postmates website and mobile app. Among the 4Ps, this variable focuses on marketing communications with target customers. For example, the company provides new information to persuade consumers to purchase new products.
The corporation uses TV, radio, print media and online media for its advertisements. Occasionally, the company uses direct marketing, such as for corporate clientele, local governments, or community events and parties.
The aim is to use prices to maximize profit margins and sales volume. For example, customers can purchase a Happy Meal or an Extra Value Meal to optimize cost and product value. From marketing mix to e-marketing mix: A literature overview and classification.
International Journal of Business and Management, 4 9 A review of marketing mix:Nike Inc.’s marketing mix (4Ps) determines the profitability and growth of the athletic footwear, apparel, and equipment business. A company’s marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps).
Nike Inc.’s marketing mix (4Ps) determines the profitability and growth of the athletic footwear, apparel, and equipment business. A company’s marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps).
Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market. The company has production facilities in Asia, sales facilities in almost countries, and customer service and other operational units.
Prior to even contemplating recommendations, we must further examine Nike’s marketing strategy in the form of a SWOT and PESTEL Analysis (Appendix 1 and 2).
A legal threat to the Company was identified as being the ‘Sweat Shop’ working conditions which have been criticised worldwide (See Figure 2).
analysis are more related to environment and feasibility analysis, the 4 Ps of marketing including the product itself, pricing, placement and promotion are the four wheels of the vehicle on which the path of an organization’s marketing success is actually dependent.5/5(8).
Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Place: Nike shoes are carried by multi-brand stores and the exclusive Nike .