Metabical pricing packaging and demand forecasting for a new weight loss drug

SWOT analysis is a strategic planning usually applied to evaluate the Strength, Weakness, Opportunities, and Threats of the business of Metabical which is widely used effective anti-obesity drug approved by FDA for the overweight individuals having BMR ranging between 25 to It includes observing the internal and external marketing milieu. The women with age ranging between The women along with college education and above.

Metabical pricing packaging and demand forecasting for a new weight loss drug

How does Metabical compare to current weight-loss options?

Metabical pricing packaging and demand forecasting for a new weight loss drug

First layer appetite suppressant, 2nd layer is the fat blocker. What are the pros and cons of the forecasting methods presented by Printup? If you had to estimate demand for this product, how would you go about it?

What would your demand unit forecast look like for the first five years? Missing the broader potential target market, as they are only focusing solely on the 35 to 65 y.

Focus not only on the ideal target market, statistics says more males would be interested in weight loss products, therefore MUST expand target market. What considerations should be taken into account when making decisions about the package count?

What package size would you recommend? What pricing strategy approaches would you suggest Printup explore? So small dosage packaging will be more appropriate.

Metabical pricing packaging and demand forecasting for a new weight loss drug

However its cheaper to buy the 12 week dosage. What impact does your pricing decision have on profitability? What is the ROI over the first five years for each of the pricing strategies identified?Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug audio arteensevilla.comcal is a new.

Marketing Strategy, Pricing, Packaging and Demand Forecasting Case Study Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

If you continue browsing the site, you agree to the use of cookies on this website. In this first case, “Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug,” you are tasked with making recommendations on pricing, packaging, and demand forecasting.

If you recall, in the Strategies of Fiscal Management course you studied financial ratios.

Case Solutions and Analysis

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, John A. Quelch and Heather Beckham, PDF-ENG. Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, John A.

If You're an Educator You have been assigned to assist Barbara Printup Senior Director of Marketing in crafting a launch strategy for Metabical — a new weight-loss drug.
METABICAL CASE STUDY Fixing price to the level of the market condition is very important. Depending on forecasting market demand may not be acceptable for production decision all the time.
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Ask Marketing Management Expert Next, frame the problem by creating a slide deck or written brief that could be shared with a colleague. Note that you need to frame — not solve — the problem.
Cases List You have been assigned to assist Barbara Printup Senior Director of Marketing in crafting a launch strategy for Metabical — a new weight-loss drug. Your goal is to provide Barbara with data-driven recommendations she can then present to the CEO.

For this assignment, you will take on the role of an employee of health company Cambridge Sciences Pharmaceuticals (CSP). You have been assigned to assist Barbara Printup (Senior Director of Marketing) in crafting a launch strategy for Metabical – a new weight-loss drug. I believe the pricing structureand demand forecast is justified because this in many cases will be a life saving product, and apioneer in prescription weight loss.

The problem with this scenario is that the ROI seems to beunrealistic when management is only expecting a 5% ROI.

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