Analysis of the characteristics of online fashion shoppers marketing essay

Background information about online shopping market 1.

Analysis of the characteristics of online fashion shoppers marketing essay

Study: Online Shopping Behavior in the Digital Era | iAcquire Blog

However, online shopping cart abandonment rate also increases to Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems.

As a result, the e-commerce industry is generating higher sales volume. Census Bureau Assuming the online shoppers are above 15 years old, the majority of the U. This is thrilling news for internet retailers.

However, with more and more players jump into the market and grabbing the shares, the behavior of online shoppers is something every internet retailer is trying to figure out.

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The purpose of this post is to collect quick, actionable insights about online shopping behavior that marketers and retailers can use to allocate resources and develop strategies.

Who is shopping online? According to Experian Simmonsdrawing from a pool of 4, online shoppers, the 25 to 54 year-old age bracket makes up Where do online shoppers get information from?

Experian Information Solution, IncRichRelevance released a report in detailing their finding for the performance of search engines in directing traffic to eCommerce sites. RichRelevanceAccording to chitika.

Therefore, SEO is crucial to ecommerce sites. Competing to rank for product keywords on the first page of SERPs, especially the top spots should be a top priority and major budgeting consideration for every ecommerce site.

Finding the low hanging fruits that are high search volume and low competition keywords is something every internet retailer should do to gain competitive edge in the digital era.

RichRelevanceGenerally Social media requires low investment but has high returns! Why do online shoppers abandon their shopping carts?

It is said by basketabandonment.

Study: Online Shopping Behavior in the Digital Era | iAcquire Blog

Here are more statistics on cart abandonment rate: The cart abandonment rate is so high that it becomes one of the most important concerns for the internet retailers.

But what causes a consumer to drop out of the purchase funnel? There is an interesting infographic from invesp. Chief among all reasons for cart abandonment rates are high shipping costs: Whether or not free shipping constitutes an opportunity for growth is debatable, but free shipping will certainly change the dynamics of the competition.

Whether or not it is profitable depends on the categories and the value of the products. We can infer that retargeting emails are an effective way to deal with abandonment rate.

Analysis of the characteristics of online fashion shoppers marketing essay

From this survey we can infer that these online shoppers will certainly prefer guest checkout. For sites I visit frequently, I will use member checkout because it will be more convenient if I come back and purchase again.According to Experian Simmons, drawing from a pool of 4, online shoppers, the 25 to 54 year-old age bracket makes up % of online shoppers, of which % are female.

% of online shoppers have an annual household income above $50,, and % have education level as some college or higher. The outcome is an optimal online fashion shopping environment that recognizes and adjusts to the influencing elements of its customer base.

This research paper will explore those characteristics of the online fashion shopper, in order to better inform both business and technology requirements in this market segment.

Analysis Of The Characteristics Of Online Fashion Shoppers Marketing Essay. Print Reference this. Disclaimer: A discussion on the findings is offered in both the section on the analysis and in the conclusion of this thesis.

CHAPTER 1: Introduction: Concepts, Issues, and Definitions This research paper will explore those characteristics. Marketing Retail Assignment Marketing Retail Assignment Introduction.

The retail industry is generally a very dynamic, fast changing sector.

Who is shopping online?

It constitutes one of the main sectors in the economy, in terms of transactions and turnover; as a consequence, it is a highly competitive and sophisticated industry.

Marketing Of Online Shopping For Fashion Words | 6 Pages Introduction Online shopping for fashion started off well in South Korea due to the convenience and .

Additionally, online holiday shoppers spent a record $ billion during the holiday season [4] -- a 35 percent increase over the $ billion spent in Luxury retailers and upscale department stores were the unexpected market leaders during the holidays with Nov-Dec sales up 15 percent.

Background information about online shopping market - Free Marketing Essay - Essay UK